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NORTH CAROLINA BROKERAGE ERA LIVE MOORE STRATEGICALLY
PARTNERS WITH MISSOURI FIRM TO SUPPORT GROWTH AND EXPANSION
Southeast Missouri Market Leader Becomes ERA Powered to Increase Market Share and Expand Service Area into St. Louis Metro Charlotte, N.C. (Oct. 22, 2025) – ERA Live Moore in North Carolina announced the firm has made a strategic investment in Missouri-based Edge Realty, which will now do business as Edge Realty ERA Powered. This investment marks a creative collaboration aimed at supporting Edge Realty’s growth opportunities in southeast Missouri while preserving the company’s distinct identity and leadership.Both ERA Live Moore and Edge Realty ERA Powered will continue to operate their powerful brands with their respective leadership. With this announcement, the combined operations now include 13 offices and more than 600 agents, representing a combined $1.4 billion in sales volume and approximately 3,200 transactions in 2024.
About Edge Realty ERA Powered
Established in 2003, Edge Realty is a family-owned and operated full-service brokerage that dominates its local market with nearly 45% market share. The firm also operates affiliated mortgage, title, and property management services. Founder and owner Bill Cole leads the company alongside his wife Susan, their son Chris, and daughter Katie, creating a multi-generational team dedicated to excellence and service.
About ERA Live Moore
ERA Live Moore is a full-service brokerage known for its award-winning relocation division and long-standing partnerships in title and mortgage. Founded in 1999, the company is led by qualifying broker/owner Tania Moore and co-owner Eb Moore. Over the last decade, ERA Live Moore has strategically expanded from Charlotte to Raleigh-Durham, Winston-Salem, Asheville, Cornelius, Marion, Wilkesboro, Jacksonville, and Fort Mill, S.C.
Leadership Perspectives
“Based on our successful expansion throughout the Carolinas, we were excited to look further afield for strategic partners who share our passion for growth and excellence,” said Tania Moore, Broker/Owner of ERA Live Moore. “When we met Bill and Susan, we immediately recognized a shared philosophy centered on people, service, and integrity.” “We were very attracted to ERA Live Moore’s guiding philosophy of empowering dreams through real estate,” said Bill Cole, Founder and Managing Broker of Edge Realty. “As a family-run business, it was important to partner with a like-minded company that puts agents first.” “The real story behind this partnership is personal,” added Eb Moore, Co-Owner of ERA Live Moore. “Bill and I both grew up in St. Louis, attending rival high schools just two miles apart. That instant trust and shared sense of community became the foundation for everything that followed.”
The Road Ahead
Under this new structure, Edge Realty ERA Powered will continue to operateindependently under its respected brand with Cole and Palisch at the helm. ERALive Moore will provide additional resources, operational support, and cutting-edge technology to help the Missouri firm scale its success and serve clientseven more effectively.“Our new relationship with ERA Live Moore provides incredible opportunities forour agents,” said Matt Palisch, Broker Associate at Edge Realty ERA Powered.“With ERA’s tools, technology, and collaborative network, our agents are readyto take their business to the next level.”
Media Contact
Tania Moore
ERA Live Moore
e: tania.moore@eralivemoore.com
About ERA Real Estate
ERA Live Moore is an independently owned and operated franchise affiliate ofERA Real Estate, a global leader in the residential real estate industry for over 50years. ERA’s network includes more than 43,000 brokers and independent salesassociates and 2,200 offices across the United States and 36 other countriesand territories.
For more information, visit www.ERA.com.
